Joey Simon has been our Chairman of the Board, President/CEO since January 2005.

Joey has co-created 4Cats Magazine, 4Cats Web TV and 4Cats Publishing with Darryl Simon. She earned a degree in psychology as well as a Montessori teaching certificate.

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Jet Simon was born at only 26 weeks. Due to his prematurity, doctor's explained the likelihood of Jet developing learning difficulties was high. Jet’s mom, Joey Simon, decided to train in the principles of Montessori education to help and encourage Jet in his learning. 

As artists, Joey and Jet’s father, Darryl, shared their love of art with Jet.  When Jet became a toddler, Joey and Jet went to the library, read art books and started painting. Jet was especially interested in the life stories of the artists.

Four year old Jet's paintings and art stories were impressive. Other parent's asked Joey if she would consider offering art workshops for children. 4Cats was born! Joey and Darryl, set up an art studio in the basement of beautiful old character house in Victoria, British Columbia.

Today 4Cats is a professional art studio for artists ages 2 to 15. Taking inspiration from the works of famous artists, 4Cats kids create imaginative works using professional quality art materials. Highly trained 4Cats curators are dedicated to cultivating the child’s natural ability to see and think like an artist. Curators tell captivating and inspiring stories in a fun and humorous manner about the life and work of the artist being introduced. 4Cats encourages a love of learning, beauty and art.

Now, Jet is a healthy 11-year-old boy who loves learning, art, reading, making flash animation movies and games and hanging out with his seven year old twin brothers, Tex and Cash.